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D&AD New Blood Pencil Winner | Yellow Pencil | 2023

Project Annapurna

Recognizing abortion as a reproductive need

Women in rural India frequently resort to toxic unconventional abortion methods known as Kadhas and totkas - age-old indigenous concoctions that have dangerous side effects on their bodies. 


The origins of these Kadhas can be traced back to the Indian kitchen, which is often considered a safe haven for the country's women. 


Using jute bags that store rice - an ingredient found in every Indian kitchen - we decided to educate women in rural India about safe abortion practices.

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Art Directors: Nidhi Khanna, Pallavi, Shagun Chopra

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