D&AD New Blood Pencil Winner | Yellow Pencil | 2023
Recognizing abortion as a reproductive need
Women in rural India frequently resort to toxic unconventional abortion methods known as Kadhas and totkas - age-old indigenous concoctions that have dangerous side effects on their bodies.
The origins of these Kadhas can be traced back to the Indian kitchen, which is often considered a safe haven for the country's women.
Using jute bags that store rice - an ingredient found in every Indian kitchen - we decided to educate women in rural India about safe abortion practices.
Art Directors: Nidhi Khanna, Pallavi, Shagun Chopra